E-Commerce

In this post I would like to show the improvement of my website, which I did, in terms of SEO First thing is setting the keywords. I decided to add 3 phrases, which are describing my website. SEO (Author's work) The next thing, which I did is adding the description and title to the homepage. Page title and description (Author's work) Last thing, which I did is adding my own metatags. Metatags (Author's work)

 Today I would like to check my checkout function and payment. At the beggining I added some items to the cart. Checkout page (Author's work) Then I clicked "Checkout" and typed a random data in shipping information. Shipping details (Author's work) I inserted my card number and other required data, to check the payment module. Payment module (Author's work) As you can see below, payment function is working correctly. Checkout (Author's work)

In this post I would like to present the tests, which I did to check my website funcionality. The first thing, which I would like to check is a live chat. I sent the message as a customer. Live chat test (Author's work) Then I checked the inbox section on Wix dashboard. Inbox section (Author's work) I received a message. Then I answered. (Author's work) It means, my live message feature is working correctly. The next thing, which I would like to check is contact form. I wrote the message by using contact form. Contact form (Author's work)  Then I received an e-mail. Contact form message (Author's work)  As you can see, both of the contact methods are working well.  

Today I would like to show the process of exporting my product database from my website to Excel. At the beggining I had to choose, which products I want to export. Because I want to export all database, I marked all of the items. Product database (Author's work) Then I had to click on "Export". After this action, I had a database file downloaded in .csv format. To import it to Excel, I had to choose "Import from CSV" option. The software asked about some details such as formatting. Finally I had a database showed below. Imported database (Author's work) As you can see, this database contains a large number of unwanted information. To solve this issue I used "Hide" option. Below you can see the final version of imported database, which allows me to compare it with the previous database and update it. Imported database (Author's work)

 In this post I would like to show my product database.   Product database (Author's work) This database contains product number, product name, quantity in stock, unit price (how much it cost for my company), sale price (how much customer has to pay), sold units etc. as showed above. To calculate total sales, total costs and profit I used an Excel formulas. Excel formulas (Author's work) I also created 3 charts, which are showing total amount of sold units, total income and profit. Total amount of sold units (Author's work) Total income chart (Author's work) Profit chart (Author's work)

Today I would like to present my customer database. To create this database I used Excel. Customer database (Author's work) Every consumer has his own ID, which is important in case of customers with the same name and surname. I have included also customer data such as name, surname, address, city of living, postcode, phone number and e-mail. By doing it I am able to filter the database by any of the mentioned data. Customers from London (Author's work)    

Why encryption is using in case of online transaction? Encryption is translating the data to different form than it is in reality, and make it possible to read only for people, which have a secret key (Lord, 2020). According to Elefant (2011) it is important to encrypt the data in case of online payments, because it makes this data almost imposible to read in terms of any attacks for example "man-in-the-middle" attack. Security of my website. My website is secure by SSL (Secure Socket Layers) technology provided by Wix. It means, all of the data exchanged between the server and customer will be encrypted, which makes even in case of attack, hackers will be not able to decrypt the data. Part of SSL certificate of my website (Author's work)   My payments will be secured as well. Module provided by Wix, which contains the payments, contains addictional SSL Certificate as well. Moreover, using the HTTPS domain makes, the security of the payments is improved as well. Checkout ...

Today I would like to focus on the features, which I am using on my e-commerce website. 1. Visitor analytics Visitor analytics panel (Author's work)   This feature will help me with tracking the user activities on my website. By doing research about the users activities on my website I will be able to make improvements or update my stock. 2. Social media accounts Social media icons (Author's work)   I decided to create an Instagram account of my brand. By following it, my customers will receive information about new products, discounts etc. I added the link to my blog as well. 3. Contact form Contact form (Author's work)   The contact form is one of the way how the customer can contact me. In my FAQ I recommend to use this way of communication in case of any issues with order etc. Contact form is connected with my email. 4. Search bar and search results page Search results (Author's work)   Essential feature of every e-commerce website. It allow the user to find the ...

In this post I would like to show you the pages with information required by law such as private policy, store policy etc. Part of Terms & Conditions page (Author's work)   To create Terms & Conditions and Shipping & Returns texts I used free online generators, what is mentioned in the text on website. FAQ (Author's work)   FAQ page is linked in my footer as the pages mentioned before. To create a sheet for FAQ page I used a feature from Wix. At this moment my FAQ contains 7 questions and answers. I have chosen the questions, which commonly figure on other e-commerce websites with clothes.

Today I would like to show you the design of my categories pages and product page. Let's start from categories pages. Men category (Author's work)     Women category (Author's work) As you may know from my previous posts, my website has 2 category pages (products for men and women). The design of both pages is similar, however I decided to use photos of models, to fill the blank space on the left and the right side. The photos are different on each page. To split the items between 2 pages I created categories in the product settings. It means, when the item is in the category "men", it will not display on the women page and vice versa. All of the product pictures has been taken from Free Wix Images. Some of the products on both pages are the same. The reason for that is some of my products are for men and women as well. However, in case of clothes, it is more complicated because the sizes are different for men and women. I will describe it in the next part of m...

This time I would like to present the footer of my website. Website footer (Author's work) My footer is divided into three parts, the same as my header. The left part contains the three buttons with links to other pages, which are required on every e-commerce website such as Terms & Conditions, Shipping & Returns and FAQ. In the future, I would like to develop those three pages and include there information about the store policy, regulations, shipping and return policy and frequently asked question, which I believe will be useful for my customers. The middle part contains my logo created in Wix logo creator. The difference between the logo in the header and the footer is the logo in footer is a square. This part contains the credits as well, which is a common practice on every website. In the right part of my footer, I included an Instagram icon, which contains the link to Colorfully Instagram account.

Now I would like to show my home page body.  Home page body (Author's work) The top of my body is a short "about us" section. I decided to use the green background and black-white photo because in my opinion, it is fitting with the light blue colour of my header. The photo, which you can see in the picture is associated with my target group, which is young people.  Below the about us section, I decided to show some products. My purpose is to encourage the website viewers and help them to make a choice - are they interested or no. The products section in my body are interactive - user can use the arrows to scroll the products.

The first thing on my e-commerce website, which I created is a header. I would like to create a simple and clear header, which contains the logo of my company, links to other pages such as categories and cart and search bar. Header (Author's work)   I want to mention that, the header is divided into three columns. I did it to make any modification easier than in the case of using just one part. Header divided into 3 parts (Author's work)   In the picture above you can see, how my final desing looks like. To create a logo, I used the Wix logo creator, which is free for non-commercial purposes. My logo contains the rainbow, the name of my brand and the slogan. That is the left part of my header. The middle part contains links to pages such as home, men's category, women's category and contact page. The search bar is in the middle part as well. The right part contains a button to the user page and cart. In my header I decided to use light blue background colour because I...