Essential features of an e-commerce website, advantages and disadvantages.

-

Essential features

 

According to Smith (2020), the most important aspect of the e-commerce website is to provide good functionality and features. Moreover, he mentioned that the most important features of an e-commerce website are:

 

  • Promotion and discount code tool
  • Easy to use the checkout
  • Email marketing tools
  • Multiple payment options
  • An integrated blog or articles section
  • Content management capabilities
  • Reporting tools and custom report features
  • The ability to add new features
  • Good SEO 

 

Advantages of e-commerce

 

Pillemer (2020) points out that e-commerce presently, in terms of a global pandemic is more important than ever. Furthermore, the author highlights e-commerce advantages such as:

 

  • lower costs for customers and businesses
 

In compare to traditional stores, e-commerce companies do not have to spend money on maintenance the bildings, which means, they can offer more attractive prices for customers.

 

  • a wide range of products for customers
 
  • more information about the products for customers 

A popular feature on e-commerce websites is a page with product information and reviews from other customers, which can help with making good choices.

 

  • open 24/7

Customer can do shopping whenever he wants. The business owner has 24/7 potential income. 

 

Disadvantages of e-commerce

 

On the other hand, Ferreira (2019) points out the disadvantages of e-commerce, which are:

 

  • possible websites crashes  

During a crash, customers are not able to buy anything or even display the website, which means loss of potential income for a business owner.

 

  • costumers can not try the product before buying
 
  • a large number of competitors
 

Presently it is difficult to gain the customers because a large number of people is launching their own online businesses.


References:

Ferreira, N., 2019. 20 Advantages and Disadvantages of Ecommerce | Oberlo. [online] Oberlo.co.uk. Available at: <https://www.oberlo.co.uk/blog/20-ecommerce-advantages-and-disadvantages> [Accessed 5 February 2021].

Pillemer, N., 2020. 10 Advantages of E-Commerce for Consumers & Businesses – Become. [online] Become.co. Available at: <https://www.become.co/blog/ecommerce-advantages-consumers-businesses/> [Accessed 5 February 2021].

Smith, J., 2020. A Comprehensive List of Must-Have Ecommerce Website Features. [online] Outerboxdesign.com. Available at: <https://www.outerboxdesign.com/web-design-articles/ecommerce_features> [Accessed 5 February 2021].


 



Comments

Post a Comment

Popular posts from this blog

Wireframe

-
Image
In this post I want to show initial design of my e-commerce webside homepage, which includes the header, body and footer. To create this initial project I have used Mockflow software. Author's work As we can see in the image, the webpage is divided into header, body and footer. The header contains logo, categories of products, search bar, login button, sign up button, cart and wishlist. Below the header, I want to set the banner with information about my e-commerce business, piece of history and slogan. In the body, I want to include only the pictures of products. I believe that the clear structure of the body will be helpful for my customers. Footer contains hyperlinks to all necessary information such as terms and conditions, FAQ and contact page. Moreover, I want to include hyperlinks to social media profiles of my company.
Read more

SEO

-
SEO (Search Engine Optimization) is a range of techniques, which are helping to improve the quality and quantity of traffic on the website.  SEO is mostly used for commercial purposes, to position the website on the first page of the search engine without using paid advertisements, to increase earnings on this website.
Read more

Website security

-
Image
Why encryption is using in case of online transaction? Encryption is translating the data to different form than it is in reality, and make it possible to read only for people, which have a secret key (Lord, 2020). According to Elefant (2011) it is important to encrypt the data in case of online payments, because it makes this data almost imposible to read in terms of any attacks for example "man-in-the-middle" attack. Security of my website. My website is secure by SSL (Secure Socket Layers) technology provided by Wix. It means, all of the data exchanged between the server and customer will be encrypted, which makes even in case of attack, hackers will be not able to decrypt the data. Part of SSL certificate of my website (Author's work)   My payments will be secured as well. Module provided by Wix, which contains the payments, contains addictional SSL Certificate as well. Moreover, using the HTTPS domain makes, the security of the payments is improved as well. Checkout ...
Read more